Challenge: Nabisco's cookie and cracker business needed stronger, more coordinated promotional planning — first regionally, then nationally.

The Work: Early in his sales career, Heath built and negotiated chain-wide promotion plans for the Jewel grocery division, then advanced to a national role creating the first total-US plan spanning all four Albertsons divisions, from Los Angeles to Philadelphia — covering category management, new item introductions, and promotions.

Results: Established a coordinated, national approach to category management and promotion planning, improving strategic category integration and driving sales volume and market share.

4 divisions, coast to coast · First national plan of its kind