MENCHIE’S

Self-serve frozen yogurt franchise

Operations Ownership

Loyalty Development

Brand Story Training

Marketing Implementation

Challenge: As a multi-unit equity owner, the locations needed a more consistent guest experience and stronger loyalty performance across the team.

The Work: Twin Fish Group's client work developed employee coaching tools and customer strategy programs to drive guest experience, loyalty enrollment, and check average.

Results: Locations earned Gold Star corporate ratings — Menchie's top-tier recognition for brand standards performance.

Gold Star corporate rating · Higher loyalty enrollment · Increased check average

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