MENCHIE’S
Self-serve frozen yogurt franchise
Operations Ownership
Loyalty Development
Brand Story Training
Marketing Implementation
Challenge: As a multi-unit equity owner, the locations needed a more consistent guest experience and stronger loyalty performance across the team.
The Work: Twin Fish Group's client work developed employee coaching tools and customer strategy programs to drive guest experience, loyalty enrollment, and check average.
Results: Locations earned Gold Star corporate ratings — Menchie's top-tier recognition for brand standards performance.
Gold Star corporate rating · Higher loyalty enrollment · Increased check average