Challenge: Limited-Time Offerings lacked a consistent development process, and digital marketing capabilities needed to expand to keep pace with guest expectations.

The Work: Twin Fish Group's client work created a systematic Limited Time Offering innovation process with Stage-Gate rigor, and expanded digital capabilities across social media, search, CRM, and influencer partnerships.

Results: Increased marketing capacity and output while reducing overall budget by 20% — directly improving P&L performance.

LTO development · 20% budget reduction · Increased capacity & output