Challenge: Nuts had long been treated as a commodity — a category with little room for differentiation or margin growth.

The Work: As Brand Director for Planters Innovation, Heath built the strategic roadmap for a new sub-brand, led concept development, and secured a health-focused American Heart Association partnership before bringing the NUT-rition line to market.

Results: NUT-rition grew into a $250 million business with accretive margins — giving Planters a credible, better-for-you platform in an otherwise undifferentiated category.Chocolate Creme Oreo delivered $100 million in year-one sales, drove +12% growth for the OREO brand, and became the company's #1 new product launch — a catalyst that helped propel OREO toward $1 billion in global sales.

$250M business · Accretive margin · American Heart Association partnership