Challenge: In a mature, competitive cookie category, OREO needed a bold platform innovation to reignite growth.

The Work: As Brand Manager for OREO Innovation & Channels, Heath's work led the development, testing, and launch of Chocolate Creme Oreo — managing the full innovation pipeline from concept through commercialization, including the capital approval process for new production capacity.

Results: Chocolate Creme Oreo delivered $100 million in year-one sales, drove +12% growth for the OREO brand, and became the company's #1 new product launch — a catalyst that helped propel OREO toward $1 billion in global sales.

$100M year-one sales · +12% brand growth · #1 new product